Online Public Relations Thoughts

This is a crisis for the company that made the infant product.  The Boppy Co.'s recall of 3.3 million infant loungers because of suffocation puts the whole organization at risk of consumer boycott.  Parents will question whether its other products are safe and whether the company has tested them.  The Boppy Co. has only a limited time to inform the public that its other infant items are safe to use with no deaths reported.  Its reaction to the recall was proper with expressions of sorrow but in its favor, it noted that the lounger was never marketed as a sleep product and included a warning to avoid unsupervised use.  Still, it has eight deaths over 17 years to account for.  That might seem like a minimal amount but not to grieving parents.