Online Public Relations Thoughts

Apple computer is going after leakers in its ranks.   This comes after a series of confidential inside memos were given to the press.  Tim Cook, the CEO, sent a memo to all employees that Apple would hunt down leakers and get rid of them.  That too leaked. It seems the company has taken on an impossible task.  News will out whether or not one wishes to keep it secret.  The best approach is to take a PR strategy for the likelihood of a leak.  Ask how one is going to handle it, what the company is going to say.  Hunting leakers is a frustrating, no-win task.