Thursday, September 30, 2021
Tiff
Amazon knows how to use media to advantage. It recently sent a 13-page pdf to the news source, The Verge, in response to Elon Musk's complaint about Amazon's Blue Origin's lawsuits over Musk's SpaceX company. The 13 pages were a table listing SpaceX's lawsuits since its beginning in 2004. That sparked a story examining the competition between the two space corporations. Amazon could have released a statement without data to support it but it wouldn't have gone far. Instead the company chose to bolster its position with facts in depth and it gained a hearing. That left Musk in a weak position with nothing but a tweet for his defense. It is clear that Amazon has been tracking SpaceX and was ready to respond should Musk attack, which he did in a conference. With a defense like that, Amazon is a difficult company to criticize.
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