Online Public Relations Thoughts

President Biden and members of his administration are fanning out across the nation to sell the new infrastructure law to the American people.  Their message is likely to fall on deaf ears.  The law is a multi-year grant of billions to states and municipalities.  It doesn't impact the cost of food and fuel, both of which are rising quickly.  It won't help the logistics backup at ports where hundreds of thousands of shipping containers sit undelivered.  Citizens want action now on those pain points, and they are unlikely to get them.  Democrats' control of Congress is likely to hinge on inflation -- whether it can be controlled early in 2022 or it continues to soar.  Sometimes a positive communication comes at the wrong time, and this is one.  The challenge for the Biden administration is how to refocus attention on infrastructure from prices in the supermarket and at the pump.  It won't be easy.