Online Public Relations Thoughts

Business owners in New York City are rebelling against a mandate to have their workers vaccinated before Dec. 27 this year.  The order from the mayor has sown confusion and anger.  It matters little that the dictate is meant for the common good.  The challenge for communicators and government is that emphasis on personal rights has overtaken collective action even though individuals face harm from failing to get vaccinated.  Proprietors are thinking in the short term. How do they operate when some of their people can no longer work?  The mandate won't be effective until that objection is resolved.  Since the mayor is ending his term in January, business leaders will wait until the new mayor takes over to see if they have to comply.  The idea of community needs to be rebuilt in the nation, and it will take decades to do it.