Online Public Relations Thoughts

The year is starting on a down note with the surge of corona virus victims, fierce fires in Colorado, pending invasion of Ukraine and a meltdown of the airlines that can't get enough crews to fly passengers home.  One hopes the rest of the year will be an upward trend and we can master finally the disease, which has infected hundreds of millions and killed 5.44 million worldwide.  Signs are hopeful that the omicron variant doesn't attack the lungs and is relatively mild.  We don't need another 12 months of social distancing, masks and working from home.  Those who have not been vaccinated are still resisting the jab and will continue their rebellion in 2022.  They are beyond the reach of persuasion and communications and proof that messages don't work if  receivers refuse to listen.  2021 was a year of frustration.  May 2022 be better.