Online Public Relations Thoughts

Starbucks has rescinded its mandate that all of its employees get vaccinated against COVID.  The decision is curious because infected workers can pass the virus on to customers as well as colleagues.  From a public relations perspective, it is a dumb decision.  Granted that Starbucks might risk losing thousands of baristas who don't want the jab and would quit rather than getting it.  Even so, the company is demonstrating a tin ear for the health of its employees and customers.  With the highly contagious omicron variant, the company is entering a danger zone.  One would think the CEO knows better, but apparently he doesn't.