Online Public Relations Thoughts

The world's largest technology show -- CES -- is underway in Las Vegas.  Fifty to 75 thousand people are estimated to be there in spite of the omicron variant surge across the nation.   The organizer of the show, the Computer Technology Association (CTA) maintains that it is important for manufacturers, distributors, vendors and media to have face time rather than communicating via email and Zoom.  In coming days, the CTA will find out whether its stance is the right one.  Normally, face-to-face meetings are best, but these are not normal times.  CTA has taken a risk opening the show in spite of several manufacturers declining to attend.  From a PR perspective, it was not a smart decision, but with vaccine protocols in place and testing, there is an outside chance CTA can pull it off.  If not, its reputation will take a major hit and well it should.