Online Public Relations Thoughts

President Biden is holding a formal press conference, only the second in months since his inauguration. Members of the press corps are already opining on what he will talk about.  There is an expectation he will feature what the administration has accomplished while acknowledging challenges it faces, notably inflation and COVID.  Journalists won't go easy on him.  The question is how he will respond to tough questions.  Will he be testy?  Will he rise above?  Will he be clear?  Will he obfuscate?  This is an important public relations moment for the White House and not just for citizens who will listen in.  It will be notable for how he will treat the media in the room.  He can't afford for the press to turn against him.  His predecessor lost journalists early on and was painted in dark tones.  Biden can't handle the same outcome and expect re-election.