Online Public Relations Thoughts

Peloton is in an unhappy position as of late -- stock crushed, inventory building up, sales flat to falling. Now it has a TV show to worry about -- Billions.  An episode of the drama has one of its lead characters suffer a heart attack on one of its stationary bikes.  The company put out a statement that tried to make a lemon into lemonade but there is a question whether it worked.  The show chose Peloton because it is a well recognized name in exercycles -- a peril of successful publicity.  There is little the CEO can do except to forge ahead and get the business on track again if possible and hope no other TV show decides to use its machines negatively.