Monday, February 07, 2022
Sticking With Him
Spotify has descended into a PR mess by its decision to stick with podcaster Joe Rogan who used racist language in at least 100 of his segments. Prominent artists are abandoning the platform but the CEO hangs on. The reason is simple. Rogan commands millions of listeners and Spotify is heavily invested in him. Losing him would cut deeply into the company's presence and profit. So, the CEO is gutting it through. There might come a time, however, when the bleed of artists from the ranks forces his hand. If so, it will be another major PR gaffe. Spotify retreats in embarrassment after an uproar. The CEO is taking a risky stance and most certainly wishes the headache will go away. It won't.
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