Online Public Relations Thoughts

Neil Cavuto, a Fox News anchorman, has publicly announced that he caught the corona virus, even though vaccinated, and nearly died.  Cavuto is immunocompromised from cancer and multiple sclerosis.  He has been a lone dissenting voice at Fox over the value of the jab.  He supports it and said that had he not been vaccinated, he would be dead.  That, however, has not stopped braying against vaccines from his fellow anchors at the network who fan fear and conspiracies about them.  What are viewers to think?  Do they listen to one who has suffered or to those who have not?  The PR value of a popular anchor is immense but not enough.  His experience might change a few minds but those who are convinced will explain his plight away -- or reject it outright.  Another example of the limits of persuasion.