Online Public Relations Thoughts

One place a corporation doesn't want to be is in the middle between two opposing forces.   No matter what a CEO says or does, there are repercussions and PR and marketing outcomes are affected negatively.  This is the spot the Walt Disney Co. finds itself in.  Some of its employees are upset that Disney didn't fight against a Florida anti-gay bill forcefully enough before it was enacted.  Disney, on the other hand, suspended political donations in Florida as a protest against the legislation.  LGTBQ activists are not satisfied.  It's poor PR when your own employees revolt against you and this is what is happening to the company.  Sooner or later, Disney will extricate itself from this mess, but it is in the middle until it does.