Online Public Relations Thoughts

The pope has engaged in PR with a forthcoming book,  "From the Poor to the Pope, From the Pope to the World."  Despite its unwieldy title, it is a Q and A in which the pontiff answers personal questions without holding back.  The questions were from the poor around the globe.  The pope's responses go far to show he is a regular person with faults like anyone else.  That is the perception he has been trying to build since the day he was elected and went to the Vatican travel office to cancel his flight back to Argentina. He has worked hard to humanize the position and to maintain strong links to the destitute.  It has been good for the Vatican and an example for other leaders.  One wonders what Putin might learn from reading the book -- which he would never do.