Friday, March 18, 2022
Riding the EV Wave
Porsche, the quintessential sports car company, is going electric in a big way. One associates the company with powerful gas engines, short 0-to-60 times, precise handling and race track heritage. The question for the business was how to keep this brand as it changed over to battery power. So far, whatever the company has done, it has managed to build performance into EVs and it is now moving toward a hybrid 911. Porsche will go all-electric at some point but without sacrificing its image. It can point to an electric car designed by Ferdinand Porsche more than 100 years ago before the gas engine supplanted lead-acid batteries. The challenge for Porsche's engineers now is to find enough distance for its vehicles while maintaining its brand. They are up to it.
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