Online Public Relations Thoughts

The National Rifle Association is opening its annual convention in Houston just days after the murder of 19 children and two teachers in Texas.  It has done it before.  The NRA brushes off criticism of its activities by saying gun-related shootings have nothing to do with it.  And, it absolves weapons as instruments of destruction, especially semiautomatic rifles like the AR-15.  One might think the NRA would show respect for the victims of the mass killing, but it isn't and it won't.  The association's leaders and followers are locked into their beliefs and cannot hear arguments that challenge them.  They are beyond persuasion.  The only control on their activities will come through laws curbing gun purchases by potential miscreants, legislation they have successfully opposed for decades.