Friday, May 20, 2022
Disaster
What happens when you pull a stunt that goes awry? Grubhub is finding out. The food delivery platform offered to feed everyone lunch for free in New York and the Tristate area on Tuesday. The deluge of orders crushed the company's web page and overwhelmed restaurants. It is a PR black eye for the company that now has to repair relations with both customers and restaurants. As one unhappy person said, Grubhub should have taken a moment to think about what it was about to offer. Offering free food entices thousands and that is what happened. Now Grubhub has to clean up its mess and move forward. There is no telling how many customers the company has lost for good with such a dumb move.
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