Online Public Relations Thoughts

After every mass shooting, there is a cry for gun control legislation.  President Biden is saying "we have to act" in response to the murder of 19 children and two adults in a Texas elementary school yesterday.  But, nothing happens.  The gun lobby has such an influence in the US capitol that senators and congressmen are powerless to move forward.  What PR and communications plan is needed to persuade those who aren't listening and break the logjam?  Whatever it might be, so far it hasn't been enough.  We live in a country where weapons are considered a sacred right to own by large numbers of citizens.  Any move to restrict the ownership of guns is viewed as heinous.  The true believers aren't and won't listen to reason.  So, Biden can be angry but so what?  Nothing will happen.