Online Public Relations Thoughts

Now that President Biden has gotten some of his agenda through Congress, he is swinging back at "MAGA" Republicans and calling them out.  Republicans, for their part, are answering blow for blow.  It's getting ugly fast.  Look for a highly partisan Fall until the November elections.  Message crafting and communications are at the fore of the campaign battle along with testing and polling to see how the charges and counter-charges are landing.  Democrats are trying to narrow the enthusiasm gap that normally costs the ruling party seats in a Midterm election.  Republicans are aiming to take over both chambers and rendering Biden ineffective for the remainder of his time in office.  It is a costly battle for both sides, and at this point, it is unclear who will win.