Thursday, September 08, 2022
Pitching In
This is an example of the public pitching in during an emergency. California was teetering on the edge of rolling blackouts when the governor sent an alert message to cut power usage during the extreme heat suffocating the state. Immediately, more than 2000 megawatts were reduced in the system, saving the day. It was a close shave. The state obliterated records for electricity use. The governor used a new system to communicate with the public and it worked. "With the state on the brink of outages, Gov. Gavin Newsom for the first time triggered a wireless emergency alert system at 5:45 p.m. Tuesday that sent messages to 27 million cellphones urging them to turn off or reduce non-essential power." Notably, the governor debated using it because he didn't want to condition the public to ignore it. That is a good lesson for communicators in itself.
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