Online Public Relations Thoughts

Ukraine’s Volodymyr Zelenskyy conducted the highest form of public relations in his appearances and speech to Congress.  He was rallying support for the war effort.  He was thanking the US for its backing. He was laying down a marker of defiance to Russia.  In all these, he spoke a mixture of Ukrainian and English, but no one could doubt his sincerity or his message.  He won Congress over.  President Biden was already on his side.  By the time, he gave a Ukrainian flag to Speaker Nancy Pelosi in the House chamber and accepted an American flag in return, his triumph was complete.  Now, he has returned to the bleak countryside of bombing and artillery and destruction, but he brings with him the visible backing of America, an essential force to win the war.