Online Public Relations Thoughts

About 2,200 companies and more than 100,000 attendees make CES, the consumer electronics show, the biggest event of the year for anyone in the industry.  The question for marketers and PR practitioners is whether it is too big. A sea of reveals and announcements creates cacophony and inevitably good products are overwhelmed in the noise.  That written, it is an event in which the industry shows what it has for the year and what it will be marketing.  That serves many purposes, not the least of which is competitive research.  Armed with a good pair of shoes and long hours of walking, one can steep himself in the state of the industry as it is today.