Online Public Relations Thoughts

This study of the world's 215,000 land-based glaciers estimates that 2/3rds of the them will be gone by 2100.  Yet, global warming deniers still exist in government and society.  That is, even if they accept the planet is hotter, they are not ready to take the necessary steps to prevent  temperature rise.  Why?  It's painful and costly.  It requires a culture change that will affect everyone's daily living.  This is the public relations challenge of the century and perhaps, three centuries since coal burning began on a mass scale.  There is no guarantee the world can succeed in stabilizing the thermostat, much less turning it down.  More studies like this one are needed to chip away at stubborn attitudes, but it might already be too late.