Online Public Relations Thoughts

News that real estate agents are finding ChatGPT essential to their writing opens a question for PR and marketing practitioners.  Are they next?  There is no reason why artificial intelligence can't render a basic release or marketing copy.  I would be surprised if some practitioners haven't tried it already.  The ability to write has been a necessity for decades, and some PR agencies still administer writing exams before hiring.  With ChatGPT that requirement might go away and workers with lesser skills take the place of copywriters.  It is too early to know whether ChatGPT would be consistently successful in rendering copy, but it is free to try at the present time.  Tinker with it.