Online Public Relations Thoughts

Tesla is sending a message to would-be car buyers that it is getting more affordable.  It is cutting prices.   Elon Musk rightly commented that more people will buy electric cars if the vehicles cost less.  The fact about Tesla is that its first models were for the rich.  They cost over $100,000, far out of reach for most consumers.  Since then, Tesla has introduced new lower-cost cars that have spurred buying and production.  Tesla is also aware that it is no longer the only electric maker in the market.  It is becoming a crowded field.  Like it or not, the company will have to compete on price.