Online Public Relations Thoughts

Bed Bath & Beyond, the home goods store, is liquidating itself and its inventory.  It is final trip of the retail chain, which struggled for years to turn around its business and didn't succeed.  There isn't much the company can say to consumers other than to buy what remains in its stores before they shut for good.  In its day, BB&B was a category killer dominating its segment of the market, but that didn't last as consumers started to shop online.  It's a pity to see it go on the scrap heap of capitalism but it is a reminder that no business is safe and adjustment to market changes is essential.  Merchandisers are feeling the cold blast of failure and are wondering about themselves. That is as it should be.