Online Public Relations Thoughts

Gov. Ron DeSantis (R-Florida)  launched his presidential campaign yesterday on Twitter only to have it glitch for 30 minutes. This happened with less than 500,000 users signed on to the service.  Any way one might want to spin the cockup, it still stands as an embarrassment to Elon Musk who wants to build a "digital town square."  Musk's technicians said the servers couldn't handle the load, but if that's the case, Twitter has a way to go before it can be called a meeting place for the masses.  Silicon Valley is used to mistakes of this kind and can slough it off while moving on to the next thing.  It is unclear whether users feel the same way.  Musk might get a bye this time but he might not get a second chance to do it right.  His reputation is already in tatters since he purchased Twitter and promptly mucked it up.