Monday, May 08, 2023
No Thanks
Warren Buffett won't invest in any EV manufacturers and stays away from the auto industry entirely. He says no one owns the market and there is no good way to predict which auto company will be dominant in five to 10 years. How is that as commentary on car companies? There are no clear winners in his view -- not Tesla, not Ford, no GM, not Volkswagen. All of these companies have immense marketing and communications departments, but in Buffett's view, they are at parity over the long haul. Their advertising and PR are shouting at consumers who aren't listening or don't see a clear differentiation in their vehicles. An interesting observation, no?
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