Online Public Relations Thoughts

 Industry executives are welcoming Apple's entry into virtual reality headsets.  They are saying it validates the field.  But does it?  It is a goggle device with a separate battery, closed operating system and an eye-watering price of $3,499.  Apple is trusting its fan base to go along with the limitations and to buy, buy, buy.  If it succeeds, the company will lift the market from the decades-long doldrums it has been stuck in.  If it fails, the field will be set back for years to come.  It's a gamble for the company and the industry.  Analysts will be watching sales of the headsets closely and any hint of market trouble will be ballyhooed widely. Even the mighty Apple can stumble.