Online Public Relations Thoughts

What do you do with a symbol that no longer has meaning to the public?  This is the challenge that Europe is having with its empty churches. They are repurposing them into hotels, climbing venues, bars and dance halls. The original intent of the stained glass windows and soaring naves is lost, not to return.  One symbol after another falls out of favor and becomes lost in time.  What meant something important to one generation is of no import to another.  Communicators must be aware of the passage of time and constantly refresh symbols and metaphors listeners.  Persuasion requires seeing the world through other's eyes.