Online Public Relations Thoughts

Hollywood writers and actors are on strike while major studios are laying off thousands.  Each side is pleading difficulties in making a living.  Who is right?  Probably they both are.  It is a difficult time for the TV, movie, streaming and digital media business.  The industry is changing along with its economics and it is not clear what the successful business models will be. The strikes are likely to last a long time shutting down much of the business of Southern California and costing the state millions of dollars a day.  The only way the two views will be reconciled is in a contract in which the fine print details who has won the day.  It won't be negotiated in public, but it must be completed if the industry is to continue.