Online Public Relations Thoughts

There is a video of President Biden apparently falling asleep at a Maui memorial service.  The low-quality image showed him dropping his head and apparently closing his eyes.  Conservative commentators jumped on the footage and showed it widely to hundreds of thousands of viewers.  Unfortunately, there is a high-quality video that shows his eyes remained open and he hadn't fallen asleep.  What the commentators did was a cheap shot that is only too prevalent in an era of social media.  PR practitioners have to be vigilant for this sort of criticism and be ready to rebut it immediately.