Online Public Relations Thoughts

Did a Norwegian climber abandon a porter who was injured on the slopes of  K2, the world's second highest peak?  The climber says no because it was impossible to help him before he died.  Critics say yes and that the climber should have organized a rescue mission rather than continuing to scale the mountain.  Who is right?  Who knows?  The outcome is a public relations problem for the climber and a ding on her reputation.  Even it she is right, it looks bad.  There are decisions taken in the moment that boomerang and this is one.