Online Public Relations Thoughts

Senator Mitch McConnell froze during a press conference yesterday for a second time.  The immediate perception of the 80-year-old was that he was temporarily out of his faculties even after an aide repeated the question to him and listened for his whispered answer.  The video was widely shared and swiftly brought questions about his fitness to serve.  There is little in the form of PR that one can do in circumstances like this.  One can say he is fine but the video clearly shows that he is not.  How might this impact his decision to run again?  Time will tell.