Online Public Relations Thoughts

Putin was highlighting Russia's deep space skills by sending a spacecraft to the moon.  It was slated to land near the moon's frozen south pole, but it crashed.  The public relations exercise ended in embarrassment.  It was Russia's first attempt since 1976 when the country was still the Soviet Union.  There isn't much Russians can say or do except try again, which they almost certainly will do.  Russia demonstrated that it can get a rocket to the moon, a first step.  Now it has to work harder to land.