Online Public Relations Thoughts

It is clear from this story that loyalty goes one way for former President Trump.  One must support him but he doesn't have to support you.  Hence, Rudy Giuliani's desperation over unpaid legal bills.  It scars the already low reputation of Trump among all but his most devoted followers. Here is a politician who cares only for himself.  One wonders how he gained the attention of Americans in the first place.  Whatever he did, it worked for a time but now it is turning on him with four indictments and a cash flow that is drying up for his own legal bills. Trump will make a decades long case study for historians and communicators. What did he say, how did he speak to win millions of votes as self-absorbed as he is?