Online Public Relations Thoughts

Israelis are vowing revenge on Hamas for the attack still underway in the country.  Hamas fighters are taking revenge on Israel for its treatment of Palestinians.  Tit for tat   A cycle of never-ending revenge battles and killings, each a message to the other side that it must give in or else.  It won't happen under the present leadership.  One or the other must be defeated utterly and begging for mercy that it won't get.  It's an ugly situation for the citizens of both sides who want to live in peace.  The message is one of never-ending war, which no one wants but which revenge provokes.