Online Public Relations Thoughts

The increased use of AI by news media poses a problem for media relations.  How do you influence or discuss stories with a software program? The more story generation, the larger the distance between the media and the public.  Will news organizations simply feed press releases to the computer and let it create what it will?  And, if the story is negative, what can the media relations practitioner do, if anything?  AI won't take over the entire job of reporters but it might become a major factor in service and product stories, both of which media relations depends on to get messages out.  Practitioners should be concerned.