Online Public Relations Thoughts

President Zelenskyy of Ukraine is preparing the public for a new phase of the war with Russia -- the winter campaign.  He says it will be difficult, and that might be an understatement.  The country is struggling with munitions shortages, with inadequate armor and too few fighter jets.  it is also losing troops in the front lines as they get injured or killed.  His message, however, as grim as it is, prepares his citizens and the world for bad news.  That is the proper action to take.  The public doesn't like ugly surprises.  When they happen, citizens begin to question leadership and governing is made all the harder.  Whatever you think of Zelenskyy, he is a good communicator.