Online Public Relations Thoughts

The Pope has wise words for the public when it comes to campaign rhetoric.   He says pay little attention to what is said on the campaign trail and more to what the politician actually does after being elected.  The media should pay attention to that advice.  Journalists are forever jumping on what candidates have said and ignoring their history of action.  It's "gotcha" reporting.  While that makes for headlines, it usually means nothing in the end.