Online Public Relations Thoughts

The Baltimore Sun is the latest newspaper property to be purchased by a local owner.  It had been owned by an investment firm.  What the new owner is getting is a shell of the former publication.  The same is true for most newspapers in the country.  They are media whose time has past.  One wonders if PR practitioners even bother with contacting many of the remaining newspapers but rather go to online right away.  Media relations has changed permanently and young practitioners might not have much sense of the power of print media of yore. That is both good and bad.  The good is the multiple ways to reach audiences now.  The bad is the decline of carefully edited and vetted news, which readers can trust.  New news media are emerging on the internet.  They are struggling but some are making a go of it.  The Sun might not survive as a print publication but it has a chance on the web.  May it fare well.