Online Public Relations Thoughts

The UN organization designated to aid Gaza, UNRWA, has destroyed its reputation for neutrality with the disclosure that a dozen of its employees helped Hamas on Oct. 7 to invade Israel. It couldn't have come at a worse time.  Key countries have suspended aid payments to UNRWA and the agency is reduced to claiming desperation in its efforts to deliver food, medicine and shelter to a million displaced Palestinians.  The agency took swift action in terminating the employees, but that has not been enough.  The challenge now is how to prevent famine with smaller funding and employees who might not be as impartial as they are supposed to be. It's a difficult position and demonstrates how the actions of a few can compromise the reputation of an entire organization.