Online Public Relations Thoughts

The House and the Senate have proven with the military funding bills that bipartisanship works.  It's the result of hours of talking, jawboning and negotiation -- public and private pressure.  The legislative skill of the President was essential in breaking a logjam that started in September.  It should be a lesson to PR practitioners who use persuasion to achieve their communications ends.  Never give up.  Keep talking.  Provide facts and evidence. Hammer and hammer again until someone listens.  It's tough work but essential.  Changing hearts and minds is never easy.