Online Public Relations Thoughts

Victorinox, the Swiss maker of knives, is testing a multifunction tool that will not have a blade, an essential component of a knife.  If the company launches it, it will test its PR with millions of users of Swiss Army Knives.  Will people buy a product that has a cork screw, scissors, saw, pliers, can opener and much more but no blade?  I wouldn't but the CEO of Victorinox has a good reason for the attempt. Knives get confiscated at airport security now.  They are seen as weapons, not tools.  If the product succeeds, Victorinox will be entering a new market.  If not, it will be back to the blade.