Online Public Relations Thoughts

Disney's announcement that it is ready to spend $17 billion to produce new theme parks and lesser venues at Disney World in Orlando, FL is a testimony to the control it has on the entertainment dollar.  Or, at least the company's confidence in the power of its marketing.  Unspoken are factors such as weather.  With climate change, Orlando can get scalding and who wants to be outside in such heat?  There is no prediction for weather other than it will get even hotter as time passes.  Disney's PR will have a tough time overcoming that.