Online Public Relations Thoughts

North Korea sends balloons laden with trash and manure over South Korea.  South Korea sends balloons laden with propaganda, K-pop songs and American dollars over North Korea.  So it goes.  The two countries have been engaged in a tit-for-tat battle for decades and there is no impetus to stop. North Korea's dictatorship takes offense quickly and carries out missile tests in response to the South's "provocation."  South Korea conducts military exercises at the border to make its point.  From a communications perspective, it's a silly waste of time and resources if the situation between the two countries weren't so serious.  So, on they go while the rest of us watch.