Online Public Relations Thoughts

Hundreds of thousands of Israelis went on strike to protest the death of hostages at the hands of Hamas.  Their message to Netanyahu was to call a ceasefire and to negotiate the return of the remaining prisoners.  The unknown is whether Netanyahu is listening.  He seems dead set on the destruction of the terrorist group and an implacable foe.  The communications to him could not be more clear although some sections of the country did not protest.  He is playing a risky political hand and at some point he stands a good chance of losing altogether.  When is it right for a leader to ignore what citizens are telling him?