Online Public Relations Thoughts

College sports are starting over now that players can receive money for their Name, Image and Likeness (NIL). Already football has changed dramatically with players moving to universities that can pay them well.  Come April 7, the last strictures will be swept away and every sport will be subject to NIL. Coaches don't like the new regime and fans might eventually rebel at paying higher ticket prices.  But the perception of amateurs playing college sports is gone.  It's a new world of competition and fund raising for the best athletes and some schools will come out on top while the remainder recede.  Coaches and athletic directors will have to intensify recruiting efforts with cash in hand, their pitches less about school spirit and more about earnings.  It's a tough position to be in but that's the way it is.